Why winter cold creams are still popular in India? – Times of India

As winter casts its chilly spell across the Indian subcontinent, one can witness the ubiquitous presence of winter cold creams on dressing tables and in shopping carts. Despite the influx of modern skincare products and formulations, the traditional winter cold cream maintains its popularity in India. This enduring trend can be attributed to a combination of cultural factors, climatic conditions, and the unique benefits these creams offer.
Winter cold creams hold a special place in the hearts of many Indians, rooted in a cultural tradition of skincare passed down through generations.Families often have their tried-and-true cold cream brands that have been part of their winter rituals for decades. The familiarity and trust associated with these creams create a sense of comfort and nostalgia, making them a staple in many households.

The diverse climatic conditions across India also contribute to the sustained demand for winter cold creams. While some regions experience dry and chilly winters, others face harsh winds and low temperatures. These conditions can lead to skin dryness, chapping, and discomfort. Winter cold creams, with their rich and emollient formulations, provide an effective solution to combat these issues. The thicker consistency of these creams helps in creating a protective layer on the skin, preventing moisture loss and keeping the skin supple.
Moreover, the unique needs of Indian skin during the winter months contribute to the popularity of cold creams. Indian skin tends to be diverse, ranging from oily to dry, and individuals often experience a shift in their skin’s behavior during winter. Cold creams are versatile enough to address varying skin types, providing much-needed hydration without causing excessive greasiness. This adaptability makes them suitable for a broad spectrum of users.

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One key factor that distinguishes winter cold creams is their ability to soothe and heal dry, irritated skin. The presence of ingredients like glycerin, shea butter, and various essential oils helps in replenishing lost moisture and repairing the skin’s natural barrier. These creams often come with added benefits such as anti-inflammatory properties, making them effective in soothing redness and irritation caused by winter weather.

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The market dynamics also play a role in the sustained popularity of winter cold creams. Recognizing the consistent demand, cosmetic brands continuously innovate their formulations, introducing variations that cater to specific skin concerns. This strategy ensures that cold creams remain relevant and competitive in an ever-evolving beauty and skincare market.

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